In 2021, the South Florida Science Center and Aquarium announced exciting expansion plans alongside a name change. To reflect this new direction, a comprehensive rebranding initiative was undertaken, which I managed. My responsibilities included designing a new logo and branding identity, as well as updating all facility graphics to align with the organization’s refreshed identity. As part of the expansion planning and fundraising efforts, I am responsible for creating key documents, including the expansion master plan, sponsorship opportunities documents, and proposals for high-value naming opportunities.